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Selling Your Home

Let's talk sales.

I have a simple philosophy...

I never recommend someone I haven’t met, worked with, or had a personal experience with. My connector personality means that I meet people all the time. My commitment to excellence means I pass along only the best experiences to you. I’m fortunate to have three things in my corner:

  • My personal concierge list: trade names & resources.
  • A concierge list amassed by me and my team at Caldwell Banker Prestige Realty.
  • The might of my network base both locally and globally.

*Please contact me for references.

Your New Home

I understand the relationship between homebuyers and agents must be based on trust, mutual goals, and understanding - this is why I always keep your interests first and foremost. The real estate process requires negotiation of complex issues; I am committed to working in your best interests. I will help you secure the best possible price, with the most favourable terms, in the shortest period of time.

When searching for your dream home, it’s important to be well informed of the Real Estate market. To help you with this process, consider the following factors: What features do you require in a home to satisfy your lifestyle now? Five years from now? Will your needs change? What’s your budget? These decision only you can make, but I will do everything possible to match you with your dream home.

Buying 101

It’s back to the basics when it comes time to buying a home. Regardless of your home-buying experience and financial status, the process of making a list is fundamental to your success. Find your favorite place to sit and make a list of what you want in your next home. To accomplish this, you must reserve a time with no interruptions, when you feel happy and can dream just a little. You are not creating a "restrictions list" or a "time to be practical list." instead you are asking yourself, "What do I really want?" This includes thinking about ideal locations, how long you plan to live there, what your future goals might be, your family dynamics, your existing furniture, and what size your room and overall home should be.

You may be looking for your first home, trading up to find more space or a better location, or investing in a fixer upper to rent or call home. Buying a home is exciting, but also incredibly expensive. It’s not the same as buying groceries, where you are familiar with the products and have done it over and over again for years. Buying a home is unique every time you do it. New market conditions create exciting opportunities, your finances and interest rates keep the search interesting, and available properties change daily.

A list of what I think is most important to consider:

1. Never Go it Alone

Get a Professional in Your Corner

The seller is often responsible for paying the co-operating broker so why wouldn’t you use someone else’s money to utilize the services of a professional. It’s free and it’s a professional dedicated to you and you alone.

Finding a home is only one part of the equation. With purchase agreements, mortgages, home inspections, easements, legal status to address, it can be complicated. Research suggests, and my experience in the business will tell you that I will save you money in most cases: You have your own professional who knows how to present your offer in the best light for ultimate success.

2. Do your Homework

Location, Schools, Life (LSL)

Location is often the gateway to schools and your quality of life. Some important questions to ask yourself — "How will my kids get to school and how will I get to work?", "Where are the schools my children will be attending and are they in the catchment area of our home?" It’s never too early to be thinking about primary, middle, and secondary schools. "Do the schools fit my child’s needs educationally?" "How far is public transportation?" "Where are the essentials located - groceries, doctors, hospital, and recreational areas?" "Where are sports teams located?" While it is important to be flexible and open mind, the older I get and more experienced I become, I find that the right location can transform your day to day.

3. No Jonesing It

Who cares what your friends think because this is only about you.

I saw first hand the impact of the "financial" crisis of 2008 in USA. This worldwide impact provided a first hand look at how the crisis impacted families, children and ultimately impacting choices. The experience changed who I am fundamentally, both in my personal life and how I do business. My business model today is predicated on those experiences. It’s important to know what you can afford by meeting early with a banking or financial professional. Knowing your future goals will be very helpful, and provide you with tremendous peace of mind. Ask yourself, what will you be doing in 10 or 20 years? If you weren’t house burdened, what could you be doing? The biggest lessons for me, my clients, and friends since the US 2008 crash is to keep it real! When you know what is right with you, there is no reason to keep up with the Jones.

Selling your home


I can give you up-to-date information on what’s happening in the marketplace as well as price, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle. I will ensure your property is marketed well to maximize its exposure to other real estate agents and the public. I know when and where to market your property to generate the most interest and potential sales opportunities. When you do receive offers on your home, I will help you objectively evaluate each buyer’s proposal without compromising your goals. Throughout the selling process, I am always available to address any questions or concerns you may have. If you’re thinking of selling your home in the next year, I can help you. Please fill out this form to request your home’s current market value and a suggested listing price.

Selling 101

Selling your home can be daunting. I’m here to provide you with the best advice and tools to help you sell your home as efficiently and painlessly as possible.

One of the most important decisions is the selection of a real estate agent. I’m always happy to hear that someone is interviewing; speaking with; or evaluating more than one agent for the role of representing him or her, in fact, I encourage it. Relationship strength is a key ingredient to the process of selling along with the core principles of trust and privacy. As I’ve always said, when you see the right house you’ll know it, this same principle applies when you are looking for an agent. When you meet the right agent, you’ll know it. The right agent will demonstrate enthusiasm, confidence, market success, and desire to do a great job for you.

While it is my job to sell your home, truth be told, a team approach with both you and me is essential to our overall success. Once our strategy is created we will work together to achieve the ultimate goal… the best possible price.

The Agency Relationship

REALTORS® are governed by the legal concept of “agency.” An agent is legally obligated to look after the best interests of the person he or she represents. The agent must be loyal to that person. A real estate brokerage may be your agent if you have clearly established an agency relationship with that REALTOR® with a representation agreement. But often, you may assume such an obligation exists when it does not.

REALTORS® believe it is important that the people they work with understand when an agency relationship exists and when it does not - and understand what it means. In real estate, there are different possible forms of agency relationship:

1. Seller Representation

When a real estate brokerage represents a seller it must do what is best for the seller of a property.

A written contract, called a listing agreement, creates an agency relationship between the seller and the brokerage and establishes seller representation and explains services the brokerage will provide, the fee arrangement for the REALTOR®’s services and what obligations a seller may have. A seller’s agent must tell the seller anything known about a buyer. Confidences a seller shares with a seller’s agent must be kept confidential from potential buyers and others. Although confidential information about the seller cannot be discussed, a buyer working with a seller’s agent can expect fair, honest service from the seller’s agent and disclosure of pertinent information about the property.

2. Buyer Representation

A real estate brokerage representing a buyer must do what’s best for the buyer.

A written contract, called a buyer representation agreement, creates an agency relationship between the buyer and the brokerage, and establishes buyer representation. It also explains services the brokerage will provide, fee arrangement for the REALTOR®’s services and what obligations a buyer may have. Typically, buyers will be obliged to work exclusively with that brokerage for a period of time. Confidences a buyer shares with the buyer’s agent must also be kept confidential. Although confidential information about the buyer cannot be disclosed, a seller working with a buyer’s agent can expect fair honest service.

3. Customer Service

A real estate brokerage may provide services to buyers and sellers without creating buyer or seller representation.

This is called “customer service.” Under this arrangement, the brokerage can provide many valuable services in a fair and honest manner. This relationship can be set out in a buyer or seller customer service agreement. Real estate negotiations are often complex and a brokerage may be providing representation and/or customer service to more than one seller or buyer. The brokerage will disclose these relationship to each buyer and seller.

Who's Working For You?

It is important that you understand who the REALTOR® is working for. For example, both the seller and the buyer may have their own agent which means they each have a REALTOR® who is representing them. Or, some buyers choose to contact the seller’s agent directly. Under this arrangement the REALTOR® is representing the seller, and must do what is best for the seller, but may provide many valuable customer services to the buyer. A REALTOR® working with a buyer may even be a “sub-agent” of the seller. Under sub-agency, both the listing brokerage and the co-operating brokerage must do what is best for the seller, even though the sub-agent may provide many valuable customer services to the buyer. If the brokerage represents both the seller and the buyer, this is multiple representation.

Getting Your Home Ready For Show

Homebuyers most often see your home from the MLS as the computer search is typically the starting gate in any home search. These initial images set the tone and determine whether they will get in their car and drive to your home and see it for themselves. Given this initial search criteria the outside appeal of your home is important. I can recall even with my own personal housing purchases that “drive bfs” during those critical contemplative hours is key to that final decision making process.

I’ll start right at the front door by assessing carpets, hardwood, clutter, appliances, closets, smell, sounds, lighting, paint, windows. Every season needs a certain look and your home will have a look that says, “Buy Me” when we are all done. Here is a short list to get you started.

If you follow the guidelines below, you will have an advantage over the competition. It is essential that a home “shows” well, inside and out.

See your home through the buyer's eyes. Time and money well spent is likely to bring you more money in return and will hopefully result in a faster sale.

The Top 6 Things I will do to sell your home:

  1. MLS - Use and setup to fullest benefit of Seller
  2. Sharing Device for Data Distribution
  3. Marketing, Signs, Brochures, Web, Social Media etc.
  4. Use of my Professional Photographer, Creation of Feature Sheet & Community Information
  5. Open House and Marketing to Neighbourhood
  6. International Luxury